As an industry, we have solved many problems for our customers and created some amazing technology that we can offer them, from the device hardware, the app software or the network infrastructure.
However, now is the time for us to work harder to tap into their emotional needs with solutions such as a digital MVNO we can both connect people and help them to maintain their emotional connections.
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As an industry the telecoms sector must remember that, even with all the available technology, consumers, our users, still buy for emotional reasons. And one of the most emotive reasons that we can tap into is the desire for our global population to feel connected to home, to have a link back to the friends, family and experiences of home even when they are on the other side of the world.
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This is part of the article that Shanks Kulam wrote for Southern Asian Wireless Communications, you can read the full article here (page 17).